In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. In this post, we will summarize the basics.
- Today, we are going to dive deeper into content marketing basics: what it is, how it works, why businesses and companies invest everything they have in it, and what makes it so special. With its roots dating as far back as the late 19th century, content marketing’s first appearance was considered insignificant.
- Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving.
Content Marketing Basics - Chapter Summary. Let our subject-matter experts teach you about content marketing basics with the lessons in this chapter. This chapter examines the meaning of terms.
First off, how do you define content marketing? What is it?
Content Marketing Basics Online
Content marketing is the creation and sharing of content for the purpose of promoting a product or service. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.
Why Does My Company Need It?
Content is needed in many aspect of your day-to-day marketing. Below are the four top reasons your company needs content:
Content Marketing Basics Tutorial
- Risk Mitigation – Content marketing develops trust by providing the buyer with information that will help them make right decision. This, in turn, allows them to reduce both organizational and personal risk.
- Lead Generation – Content is used to drive traffic to your website as well as capture leads through forms
- Lead Nurturing – As a lead develops, you must have content that educates and informs in order to develop a robust lead nurturing program
- Lead Scoring – Lead scoring should be based on how a prospect should be based on how a prospect interacts with the content on your website and through nurturing campaigns
To learn more, download the Content Marketing Cheat Sheet.
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